Skip to content Skip to footer

Media relations

ClientClient nameYear2023AuthorAuthor nameShare

Pendulum Strategy worked with Ritchies Transport, New Zealand’s largest private transport provider for several years, to raise the organisation’s profile and reputation and profile with customers from Government to education facilities to private tour groups.

Our work for Ritchies Transport covered a broad range of communication requirements including:

  • Media strategy and strategic communication counsel – In addition to specific media strategies, we advised Ritchies on their approach to strategic communication across the business in terms of how to communicate with its key stakeholder groups, including, the media, partners, trade bodies, politicians, and the public.
  • Media enquiries – we managed reactive media enquiries and interview requests from journalists and we also media trained the Ritchies Managing Director and Board Chair as spokespeople
  • Issues management – we supported Ritchies in preparing for, and managing a range of issues from incidents, complaints and health & safety issues.
  • M&A – we helped facilitate the communications campaign for the trade sale of Ritchies to global Private Equity company KKR.

© 2024 Pendulum Strategies.