At the centre of everything we do is protecting, maintaining and enhancing the reputation of companies, organisations and individuals.
Reputation is considered the most valuable asset that an organisation or individual owns.
It is the sum part of trust, credibility and belief that are essential to maintain normal harmonious relations between individuals, organisations and communities. Reputation takes many years to establish and build but can be destroyed in a matter of minutes and communications is the means of protecting this asset.
USING COMMUNICATIONS TO SOLVE COMPLEX PROBLEMS
Taking complex and difficult issues and simplifying these with language and syntax in a way that makes it easily understandable via distilled messages is an important part of creating the narrative that will consistently flow through a communications campaign.
Communications planning is essential – having a plan is a framework that allows for communications strategies, objectives and audiences to be defined and the tools used to most effectively achieve success identified. Without the rigour of thinking through what strategic ideas will best ensure communications goals are met at the beginning of a campaign or project means less value ultimately will be delivered and chances of failure are higher.
Communications in a public relations sense should not be a commodity but rather a tailored service that is able to provide a solution and ultimately value to clients and in some cases wider communities. Public relations is more than just ‘spin’ but done well an essential means of conveying information between organizations and audiences so that issues can be understood and used as a means to move past impasses, societal gridlocks or contractual disputes.
BETTER ACCESS TO INFORMATION
Access to news is now paradoxically both easier but also more difficult – not just the growing commercialization of news via paywalls but also identifying what is actual verified news sourced from identified organizations and individuals who are bonafide and credible. It is not easy and the era of ‘fake news’ has undermined wider public confidence in media, business organizations and leaders so that people either remain skeptical of information or accept what may not be true. There is now more news content than ever however much of it is not relevant or of a poor quality that does not add valuable information to assist audiences to make a better-informed opinion or decision.
The challenge is to cut through the noise of information and reach key audiences with credible news that informs richer conversations and helps create lasting and successful outcomes.