We’re excited to announce that our Director Julien Leys will be presenting a full-day in-person workshop centred on crisis management on Tuesday 2 July 2024.
Run by the Public Relations Institute of New Zealand (PRINZ), the course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.
Key content:
- What is issues and crisis management?
- Identifying your organisation’s risk profile and potential issues/crises
- Preparing for a potential crisis
- Managing communications during a crisis – the role of the PR professional / communications advisor
- Developing strategies and responses
- Identifying key stakeholders and creating appropriate messages
- Recognising which channels to use, how, and when
- Understanding the need for speed, accuracy and co-ordination of response, both online and offline.
- Practical exercises using real and hypothetical scenarios towards formulating or revising a crisis communications plan for your own organisation
- Extensive reference to real-life case studies
- Shared experience and knowledge of fellow professionals through facilitated discussion
Who should attend?
This course will benefit anyone who is expected to deal with communications at the time of a major incident, either on behalf of their organisation or clients, or is responsible for managing the public reputation of an organisation.
Learning outcomes:
- Understand what issues and crisis management is
- Recognise and analyse potential risks/issues/ crises in your organisation
- Understand the principles of issues and crisis communications planning and management
- Define your audiences and channels of communication
- Devise effective and appropriate response strategies
- Develop practical plans to prepare for managing an issue or crisis
Click here to secure your tickets on the PRINZ website.
