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PRINZ course: Issues and Crisis Management

We’re excited to announce that our Director Julien Leys will be presenting a full-day in-person workshop centred on crisis management on Tuesday 2 July 2024.

Run by the Public Relations Institute of New Zealand (PRINZ), the course will enable you to understand appropriate actions before, during and after a major incident as well as provide strategies around communications planning and practical guidance on working with the media and broader aspects of communication in times of crisis.

Key content:

  • What is issues and crisis management?
  • Identifying your organisation’s risk profile and potential issues/crises
  • Preparing for a potential crisis
  • Managing communications during a crisis – the role of the PR professional / communications advisor
  • Developing strategies and responses
  • Identifying key stakeholders and creating appropriate messages
  • Recognising which channels to use, how, and when
  • Understanding the need for speed, accuracy and co-ordination of response, both online and offline.
  • Practical exercises using real and hypothetical scenarios towards formulating or revising a crisis communications plan for your own organisation
  • Extensive reference to real-life case studies
  • Shared experience and knowledge of fellow professionals through facilitated discussion

Who should attend?

This course will benefit anyone who is expected to deal with communications at the time of a major incident, either on behalf of their organisation or clients, or is responsible for managing the public reputation of an organisation.

Learning outcomes:

  • Understand what issues and crisis management is
  • Recognise and analyse potential risks/issues/ crises in your organisation
  • Understand the principles of issues and crisis communications planning and management
  • Define your audiences and channels of communication
  • Devise effective and appropriate response strategies
  • Develop practical plans to prepare for managing an issue or crisis

Click here to secure your tickets on the PRINZ website. 

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